Melanie Di Biasio
About Melanie Di Biasio
Melanie Di Biasio is a Cycle Instructor and a seasoned marketing professional with extensive experience at Ocean Spray Cranberries, where she currently serves as Director of Media & MarTech. She has a strong background in digital marketing and communications, complemented by her commitment to fitness and community involvement.
Current Role at Old Colony YMCA
Melanie Di Biasio has been serving as a Cycle Instructor at Old Colony YMCA since 2017. In this role, she contributes to the fitness community in Stoughton, Massachusetts, promoting health and wellness through cycling classes. Her commitment to fitness is evident in her certification as a Spinning instructor, which enhances her ability to engage and motivate participants.
Career at Ocean Spray Cranberries
Melanie Di Biasio has held multiple positions at Ocean Spray Cranberries, showcasing her expertise in marketing and communications. She began as an Assistant Global Brand Communications Manager from 2011 to 2015, then progressed to Integrated Marketing Manager, Digital from 2017 to 2019. She served as Senior Manager, Digital Precision Marketing from 2020 to 2022, and has been the Director, Media & MarTech since 2022. Her tenure at Ocean Spray has been marked by significant contributions to digital content and marketing strategies.
Education and Expertise
Melanie Di Biasio earned her Bachelor of Science in Advertising from Boston University, completing her studies from 2004 to 2007. She furthered her education at the Isenberg School of Management, UMass Amherst, where she obtained a Master of Business Administration (MBA) from 2013 to 2016. Her academic background provides a solid foundation for her career in marketing and communications.
Speaking Engagements and Industry Contributions
Melanie Di Biasio has shared her expertise in marketing and communications as a speaker at industry events, including SXSW. Her participation in such events highlights her commitment to professional development and knowledge sharing within the marketing community.
Background and Early Career
Before her extensive career at Ocean Spray Cranberries, Melanie Di Biasio worked at Overdrive Interactive in various roles, including Account Executive and Senior Account Executive, from 2006 to 2009. She also gained experience at AdLab at Boston University as an Account Executive. These early roles provided her with a strong foundation in digital marketing and client management.