Kelly Richards
About Kelly Richards
Kelly Richards is the Director of Product at Olivela, with extensive experience in digital business analysis and product management across various companies in London, England.
Title: Director of Product at Olivela
Kelly Richards is currently the Director of Product at Olivela, a position she has held since 2021. Based in London, England, United Kingdom, she oversees the product strategy and development efforts at the company, leveraging her extensive experience in digital business analysis and product management.
Previous Role: Digital Business Analyst at ASOS.com
From 2017 to 2019, Kelly Richards served as a Digital Business Analyst at ASOS.com. During her two-year tenure, she was involved in various digital transformation initiatives, focusing on improving business processes and enhancing the company's digital sales platforms.
Prior Experience: Digital Product Manager at Soho House & Co
Kelly Richards worked at Soho House & Co from 2019 to 2021. Initially, she held the position of Senior Digital Business Analyst for five months before transitioning to a role as Digital Product Manager. In these roles, she contributed to the development and implementation of digital product strategies in London.
Early Career: Senior Consultant at Deloitte Digital
Before her roles at ASOS.com and Soho House & Co, Kelly Richards spent five years at Deloitte Digital as a Senior Consultant from 2012 to 2017. Here, she gained significant experience in digital consulting, providing strategic guidance to clients on digital transformation, CRM systems, and marketing automation solutions.
Education: BSc in Business and Sociology from Aston University
Kelly Richards completed her undergraduate studies at Aston University, earning a 2:1 BSc in Business and Sociology from 2008 to 2012. Her academic background provided her with a robust understanding of business practices and sociological principles, helping to shape her approach to digital product management and business analysis.
Technical Skills and Project Involvement
Throughout her career, Kelly Richards has led several high-impact projects, including the implementation of Shopify Plus for e-commerce solutions and Oracle Marketing Cloud for marketing automation. She has also developed CRM systems using Salesforce.com and Klayvio, and contributed to CMS feature development with Sitecore and Builder.io. Furthermore, she has designed and executed marketing operating models and strategies, significantly optimizing marketing efficiency.