Simon Martin
About Simon Martin
Founder and Chief Executive
Simon Martin is the Founder and Chief Executive. He is known for pioneering the in-house agency model in 2004. His leadership has been instrumental in reshaping how brands manage their marketing and creative needs internally.
Director of Special Units at Norwich Union
Before founding his own agency, Simon Martin served as the Director of Special Units at Norwich Union, now rebranded as Aviva. In this role, he was responsible for overseeing specialized projects and initiatives within the company.
Pioneering the In-House Agency Model
In 2004, Simon Martin pioneered the in-house agency model. This innovative approach allowed brands to handle their marketing and creative processes internally, promoting greater synergy and cost-effectiveness.
Recognition in The Drum's 2020 Honour List
Simon Martin was featured in The Drum's 2020 Honour List. The recognition came, in part, because of his efforts to aid brands in establishing in-house operations during the pandemic, offering them more control and adaptability in uncertain times.