Katy Pacheco
About Katy Pacheco
Katy Pacheco serves as the Head of Content at Olly Olly, where she has worked since 2021. She has a background in customer service and digital marketing, with previous roles at Hite Digital and Remitly.
Current Role at OLLY
Katy Pacheco serves as the Head of Content at Olly Olly, a position she has held since 2021. In this role, she manages a team of full-time copywriters, overseeing their time management and providing ongoing support and feedback through regular one-on-one meetings. She collaborates closely with the Creative Director to promote and evolve the Brand Style Guide, ensuring brand consistency across all channels. Additionally, she partners with the Talent Acquisition team to ensure the copywriting team is adequately staffed, which includes interviewing candidates and developing assessments for hiring decisions.
Previous Experience in Content and Marketing
Before joining Olly Olly, Katy Pacheco worked at Hite Digital as a Digital Marketing Engineer from 2019 to 2021. In this role, she developed and implemented processes for reviewing, editing, and refining the team's copy based on research, user-testing, and data. Prior to that, she was a Content Writer at Hite Digital for three months in 2021. Her experience also includes working as a Customer Service Advocate at Remitly in 2019 and as a Customer Service Representative for Capital One at Sitel from 2010 to 2014.
Educational Background
Katy Pacheco graduated from Nicaragua Christian Academy, completing her high school education from 1997 to 2010. She later attended UAM College, where she earned a Bachelor of Arts Degree in Strategic Marketing from 2011 to 2015. Her educational background provides a foundation for her expertise in content creation and marketing strategies.
Professional Development and Team Leadership
In her current role, Katy proactively identifies opportunities to enhance the quality of work within her team. She leads ongoing training workshops aimed at deepening industry-focused knowledge among her team members. Her leadership approach emphasizes continuous improvement and skill development, ensuring that the copywriting team remains effective and aligned with business objectives.