Adam Logan
About Adam Logan
Adam Logan serves as the Director of Demand Generation for EMEA at Ometria, where he leads a team focused on converting engagement into sales opportunities. With extensive experience in digital marketing and account-based marketing strategies, he has held key positions at various companies including Webfleet Solutions, Panasonic, and Blackbaud Europe.
Current Role at Ometria
Adam Logan serves as the Director of Demand Generation for the EMEA region at Ometria. He has held this position since 2021 and is based in London, England. In this role, he leads a team of demand generation specialists focused on converting engagement into sales opportunities. He specializes in Account-Based Marketing (ABM) strategies and has built industry-leading ABM initiatives at Ometria. Logan collaborates with key marketing stakeholders to ensure a consistent brand voice across all campaigns.
Previous Experience in Digital Marketing
Prior to his current role, Adam Logan worked at several notable companies in various marketing capacities. He was the Digital Marketing Manager for EMEA at Webfleet Solutions from 2017 to 2019. Before that, he served as the Marketing Manager at Blackbaud Europe from 2013 to 2017. Logan also held the position of European Marketing Executive at Panasonic from 2009 to 2013. Most recently, he was involved in demand generation at SuperAwesome, part of Epic Games, from 2019 to 2021.
Educational Background
Adam Logan has a solid educational background in media and marketing. He studied at Bournemouth University, where he earned a BA in Interactive Media Production from 2006 to 2009. Prior to that, he attended St Paul's Catholic College from 1996 to 2000. Additionally, he completed A Level studies in Media Studies, Screen Writing, Theatre Studies, and Marketing at Strode's College in Egham from 2000 to 2001.
Expertise in Demand Generation
Logan specializes in optimizing demand generation strategies and has a proven track record of integrating marketing and sales teams to achieve revenue goals. He drives key commercial metrics such as Marketing-Influenced Opportunities and Marketing Qualified Accounts (MQAs). His experience spans across North America, EMEA, and APAC regions, showcasing his ability to lead marketing functions and teams effectively.