Adam Logan
About Adam Logan
Adam Logan is the Vice President of Marketing at Ometria, where he has worked since 2024. He has extensive experience in demand generation and marketing roles across various companies, including Panasonic, Blackbaud Europe, and SuperAwesome.
Current Role at Ometria
Adam Logan serves as the Vice President of Marketing at Ometria, a position he has held since 2024. In this role, he is responsible for overseeing marketing strategies and initiatives that drive growth and engagement. He reports directly to the CEO and the board, ensuring alignment between sales and marketing efforts. His leadership focuses on building effective demand generation functions that contribute to the company's overall business objectives.
Previous Experience in Marketing
Prior to his current role, Adam Logan held several marketing positions across various companies. He worked at Panasonic as a European Marketing Executive from 2012 to 2013 and as a Graphic Designer/E-Marketing Executive from 2009 to 2012. He then transitioned to Blackbaud Europe, where he served as Marketing Manager from 2013 to 2017. Following this, he worked at Webfleet Solutions as Digital Marketing Manager for EMEA from 2017 to 2019. Most recently, he was with SuperAwesome, where he focused on demand generation for EMEA and North America from 2019 to 2021.
Education and Academic Background
Adam Logan completed his A Level studies at Strode's College in Egham, focusing on Media Studies, Screen Writing, Theatre Studies, and Marketing from 2000 to 2001. He then pursued a Bachelor of Arts in Interactive Media Production at Bournemouth University from 2006 to 2009. His educational background has equipped him with a diverse skill set applicable to his marketing career.
Expertise in Demand Generation
Adam Logan specializes in building demand generation functions that drive rapid growth for SMB and enterprise businesses in the SaaS mar-tech and advertising sectors. Over the past five years, he has established a proven track record in delivering tangible business results and revenue growth through effective marketing strategies. He practices Account-Based Marketing (ABM) and emphasizes the importance of deep sales and marketing alignment within organizations.
Leadership Philosophy
Adam Logan considers himself an emotionally mature leader and role model. He prioritizes personal development and skill enhancement for his team, aiming to cultivate future leaders within the organization. His leadership style focuses on fostering a collaborative environment that encourages growth and innovation.