Isabel Lucas

Director, New Product Development And Marketing Excellence @ OmniActive Health Technologies

About Isabel Lucas

Isabel Lucas serves as the Director of New Product Development and Marketing Excellence at OmniActive Health Technologies, where she has worked since 2020. She has a background in International Business and Management, with experience in leading teams and developing processes for product commercialization.

Work at OmniActive Health Technologies

Isabel Lucas serves as the Director of New Product Development and Marketing Excellence at OmniActive Health Technologies. She has held this position since 2020, contributing to the company's strategic initiatives in product innovation and marketing. In her role, she leads a cross-functional team focused on implementing new venturing platforms, which drive sales and enhance operational processes. Her leadership in developing systems and processes has been integral to the company's growth in the health technology sector.

Education and Expertise

Isabel Lucas has a diverse educational background that supports her expertise in international business and management. She studied at Nova Scotia Community College, where she earned an International Business degree. Additionally, she holds a BBA in Management and Spanish from Mount Saint Vincent University. Her studies at Cornell University culminated in an Innovations Strategy Certificate. Isabel also studied Spanish at Universidad de Salamanca, achieving an Advanced Certificate. This educational foundation underpins her professional capabilities in product development and marketing.

Background

Before joining OmniActive Health Technologies, Isabel Lucas worked at DSM as a Senior Commercial Manager in Nutritional Lipids for seven years. Her experience in New Jersey, United States, involved managing commercial strategies and driving sales in the nutritional sector. Earlier in her career, she was a Sales Support & Trade Show Coordinator at Helly Hansen in Halifax, Canada, where she gained valuable experience in sales support and event coordination. Her career trajectory reflects a strong focus on product commercialization and market development.

Achievements in Product Development

Isabel Lucas has made significant contributions to product development through her leadership in creating a 5-stage gate process. This process has facilitated the commercialization of multiple product launches within a new division of her company. Her ability to drive innovation and streamline product development processes has positioned her as a key player in her field, enabling her teams to effectively bring new products to market.

Language Proficiency

Isabel Lucas is proficient in both English and Spanish, which enhances her communication skills and relationship-building capabilities. This bilingual proficiency allows her to engage effectively in diverse environments, facilitating collaboration and understanding across different cultural contexts. Her language skills are an asset in her roles, particularly in international business settings.

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