Parth Shah
About Parth Shah
Parth Shah is a Territory Director at OmniActive Health Technologies, where he has worked since 2020. He has a background in business development and marketing, holding an MBA in Marketing and a Bachelor's degree in Chemical Engineering.
Current Role at OmniActive Health Technologies
Parth Shah serves as the Territory Director at OmniActive Health Technologies since 2020. In this role, he is responsible for expanding the product portfolio by developing new products and strengthening marketing activities to attract prospective clients. He develops and executes marketing campaigns to enhance product visibility and reach. Shah coordinates with contract development and manufacturing partners for in-house wellness product manufacturing, ensuring alignment with market demands.
Experience in Business Development
Prior to his current position, Parth Shah worked at Katra Phytochem India Pvt Ltd as General Manager of Business Development for six months in 2016. He also held the role of Assistant Manager of Sales & Marketing at K.PATEL PHYTO EXTRACTIONS PVT LTD from 2010 to 2016. His experience in these roles has contributed to his expertise in market analysis and strategy development.
Educational Background
Parth Shah completed his Master of Business Administration (M.B.A.) with a focus on Marketing at Narsee Monjee Institute of Management Studies from 2013 to 2016. He also holds a Bachelor’s Degree in Chemical Engineering from DWARKADAS J SANGHVI COLLEGE OF ENGINEERING, which he obtained from 2005 to 2009. Additionally, he achieved the Associate Financial Planner designation from FPSB.
Market Development and Strategy
In his role at OmniActive Health Technologies, Parth Shah explores new markets using nutraceutical ingredients with medicinal benefits. He analyzes competitors' strategies to devise effective counter strategies and establishes exclusive distributors and marketing channel partners in regions such as the USA, Europe, and Southeast Asia. His focus on market segmentation allows him to create targeted strategies for effective market penetration.
Collaboration and Product Development
Parth Shah collaborates with the New Product Development team to promote products through both B2B and B2C channels. He is involved in the development of single herbs Ayurvedic and herbal formulations for sister companies. Additionally, he conducts product training and data transfers with channel partners to secure market share, ensuring that all stakeholders are equipped with the necessary knowledge to succeed.