Rita E. Rodriguez
About Rita E. Rodriguez
Rita E. Rodriguez PepsiCo Executive Vice President
Rita E. Rodriguez holds the position of Executive Vice President at PepsiCo, where she leads the multi-agency integration and innovation for the company. Her role at PepsiCo involves coordinating efforts across various agencies to drive forward-thinking initiatives. With her extensive experience, she plays a crucial part in the strategic development of PepsiCo's marketing and branding efforts.
Rita E. Rodriguez Marketing Experience
Rita E. Rodriguez brings over twenty-five years of marketing experience to her role. She has held significant positions in leading marketing and branding firms, where she honed her skills in strategic brand management, integrated communications, and experiential marketing. Her professional journey spans various industries and sectors, contributing to her deep understanding of market dynamics and consumer behavior.
Rita E. Rodriguez Former CEO of Imagination
Prior to her current role, Rita E. Rodriguez served as the CEO of Imagination, an experiential integrated communications company. Her leadership at Imagination focused on creating innovative and engaging experiences for clients, leveraging a mix of event marketing, digital engagement, and branded content. During her tenure, she guided the company in delivering impactful communications strategies.
Rita E. Rodriguez CEO of The Brand Union US
Rita E. Rodriguez was the CEO of the US arm of WPP's The Brand Union, a strategic branding and design firm. In this role, she was responsible for shaping the strategic direction of the company's branding initiatives in the United States. Her expertise in brand strategy and design helped The Brand Union in developing cohesive brand identities for its clients.
Rita E. Rodriguez Career at AT&T in Houston
Beginning her career at AT&T in Houston, Rita E. Rodriguez held various roles, including Director of Business and Consumer Marketing, International Marketing Director, Director of Product Marketing and Communications Services, and General Manager of HomeTown Network. Her responsibilities covered a wide range of marketing and management functions, providing her with a solid foundation in both domestic and international markets.