Michaela Sandersen Holbek
About Michaela Sandersen Holbek
Michaela Sandersen Holbek is a Marketing Manager at Omnigame ApS, where she has worked since 2021. With a strong background in both offline and online marketing strategies, she specializes in brand alignment and visibility across various channels.
Work at Omnigame
Michaela Sandersen Holbek has been serving as the Marketing Manager at Omnigame ApS since 2021. In this role, she utilizes her expertise in both offline and online marketing strategies to create comprehensive marketing campaigns. Her focus on aligning brand strategy across all channels ensures consistency and enhances brand visibility. Michaela leads brand positioning activities to strengthen the company's market presence.
Previous Experience in Marketing
Prior to her current position, Michaela worked at Nordic Entertainment Group Danmark as a Digital Project Manager and Marketingansvarlig for Viafree from 2016 to 2018. She also held the role of Marketingansvarlig Viasat from 2018 to 2021 at Nordic Entertainment Group. Her experience in these roles contributed to her understanding of brand strategy and marketing execution across various platforms.
Education and Expertise
Michaela holds a Master's degree in Managing Creative Business Processes from Copenhagen Business School, which she completed from 2009 to 2011. She also earned a Bachelor's degree in Business Administration with a focus on marketing from London South Bank University in 2009. Additionally, she studied Markedsføringsøkonom at Copenhagen Business College from 2005 to 2007. This educational background supports her comprehensive understanding of marketing principles and strategies.
Background in Consulting and Research
Michaela began her career as a Consultant at TNS Gallup in 2005, where she worked for 11 months in the Copenhagen Area. She later served as a Research Consultant at Initiative Universal Media (IUM) from 2009 to 2010. These roles provided her with valuable insights into market research and consumer behavior, which she applies in her marketing strategies.
Focus on Data-Driven Marketing
Michaela emphasizes the importance of data-driven insights and analysis in her marketing activities. Her approach aims to optimize campaigns and achieve business KPIs, ensuring that marketing efforts are aligned with organizational goals. This focus on analytics is a key component of her strategy in enhancing brand visibility and market presence.