Ashish Kumar
About Ashish Kumar
Ashish Kumar is a Senior Manager at One97 Communications Limited, specializing in Merchant Acquisition, Brand Alliances, and EDC Sales. He utilizes data analytics to optimize strategies and has a proven track record in driving operational improvements and revenue generation.
Current Role at One97 Communications Limited
Ashish Kumar serves as Senior Manager for Merchant Acquisition, Brand Alliances, and EDC Sales at One97 Communications Limited. He is responsible for optimizing merchant acquisition strategies and retention efforts through data analytics. His role contributes significantly to revenue generation by selling add-on products to the partner network, enhancing category profitability. He effectively manages a team to improve productivity and consistently meets monthly targets in merchant acquisition and brand alliances.
Previous Experience in Merchant Acquisition and Sales
Prior to his current position, Ashish Kumar held various roles that contributed to his expertise in merchant acquisition and sales. He worked at Paytm Mall as Deputy Manager in Revenue Generation, Brand Relationship, and Dealer Management from 2017 to 2018. He also served as Associate at Paytm Mall from 2014 to 2017. His experience includes a tenure as Assistant Manager-Buying at Bigshoebazaar.com from 2013 to 2014 and as Marketing and Merchandising Assistant Manager at Anmol Apparels from 2012 to 2013.
Education and Expertise
Ashish Kumar holds a Bachelor of Business Economics from Maharaja Agrasen College, Delhi University, where he studied from 2007 to 2010. He furthered his education at the National Institute of Fashion Technology, earning a Master of Fashion Management in Fashion Merchandising and Retail from 2010 to 2012. His educational background equips him with a strong foundation in business and retail management, enhancing his capabilities in his current role.
Career Development and Early Roles
Ashish Kumar began his career with roles that laid the groundwork for his current expertise. He worked as a Retail Trainee at Reliance Retail in 2012 for four months and as a Merchandiser Trainee at Georgiko Exports in 2011 for one month. These early experiences contributed to his understanding of retail operations and merchandising, which he later applied in more advanced positions.