Mike Weber
About Mike Weber
With over 14 years of experience in digital marketing, eCommerce, and data analytics, I am passionate about leveraging marketing technology and business intelligence to drive growth, engagement, and conversion for ONEHOPE Wine, a premium wine brand with a social impact mission. I have expertise in HubSpot, Google Analytics, BigQuery, Segment IO, Looker, and ThoughtSpot, among other tools. As the Head of MarTech & Analytics, I lead a team of marketers and analysts to optimize marketing automation, campaign performance, website traffic, user behavior, and marketing ROI across digital channels. I also collaborate with cross-functional teams to integrate CRM data into growth marketing efforts, resulting in increased customer retention and revenue growth. I have implemented data-driven customer segmentation and targeting strategies, as well as data visualization and ad-hoc analysis solutions, to inform strategic marketing decisions and derive actionable insights.