Floyd Smith
About Floyd Smith
Floyd Smith serves as the Director of Product Marketing at Onehouse, where he has worked since 2023. He has authored books on various topics and has extensive experience in product and content marketing across multiple technology companies.
Work at Onehouse
Floyd Smith serves as the Director of Product Marketing at Onehouse, a Series A startup focused on data solutions, since 2023. In this role, he has led the initial product marketing, content marketing, and events efforts. He collaborates closely with Vinoth Chandra, who is recognized for his contributions to the data lakehouse concept. Smith specializes in marketing strategies that target technologies involving semi-structured and unstructured data, particularly in the context of predictive analytics, machine learning, and artificial intelligence.
Previous Experience in Marketing
Floyd Smith has a diverse background in product and content marketing across several prominent companies. He worked at Google as a Content Marketing Consultant from 2014 to 2016. He then served as the Director of Content Marketing at NGINX, Inc. from 2015 to 2018, followed by a similar role at SingleStore from 2018 to 2020. Smith transitioned to Unravel Data as Director of Product Marketing from 2020 to 2021, and he was a Product Marketing Consultant at Talend from 2021 to 2023.
Education and Expertise
Floyd Smith holds a Master of Science in Information Systems from The London School of Economics and Political Science, which he completed in 2007. He also earned a Bachelor of Arts in Information Systems Management from the University of San Francisco in 1991. His expertise includes implementing 'jobs to be done' (JTBD) strategies in product marketing, focusing on data management and integration technologies.
Authorship and Contributions
Smith has authored several books covering topics such as web technologies, the internet, and green technology. He has contributed to the 'for Dummies' series, sharing insights on various subjects. Additionally, he writes articles on data management and integration technologies, and he has presented on topics like Uber's data infrastructure and the distinctions between data warehouses, data lakes, and data lakehouses.
Panel Participation and Presentations
Floyd Smith has actively participated in discussions and panels related to data architectures and open-source software. He emceed a webinar focusing on Hudi, Iceberg, and Delta Lake, and he has explored Notion's data scale journey. His involvement in these events highlights his commitment to advancing knowledge in the field of data management.