Scott Ingles
About Scott Ingles
Scott Ingles, CTO, has significantly enhanced his company's digital presence and customer engagement by partnering with OneLocal, achieving substantial business growth and improved conversion rates.
Professional Title
Scott Ingles holds the position of Chief Technology Officer (CTO). In his capacity as CTO, he oversees technological strategies and implementations for his organization. His role involves making key decisions to ensure the technological infrastructure supports business objectives.
Vendor Collaboration
Scott Ingles has collaborated with multiple vendors to develop essential components for his business, including his website, customer engagement program, and review management system. His experience in managing these projects highlights his capabilities in coordinating complex vendor relationships and ensuring alignment with business goals.
Review Management System Implementation
Before partnering with OneLocal, Scott was involved in building a review management system. With OneLocal, he streamlined the review generation process using LocalReviews, which led to an increase in Google My Business reviews from 5 to 67. This initiative improved the company's online presence and customer feedback aggregation.
Optimization and Conversion Improvements
Scott Ingles optimized the company's site content for SEO, which elevated the number of keywords on the first page of Google from 4 to 8. Additionally, he addressed a mismatch between ad text and the landing page that resulted in a significant increase in the conversion rate—from 1.85% to 12.68%. These optimizations were crucial in enhancing online visibility and engagement.
Website Overhaul and Conversion Rate Increase
Scott spearheaded a complete rebuild of the company's website focused on improving user experience and conversion rates. This project led to a remarkable 304% increase in conversion rates from the original figures. The new website structure was integral in driving better business outcomes and user interactions.
Growth with OneLocal Marketing Platform
Since partnering with OneLocal, Scott Ingles has seen substantial year-over-year growth in his business metrics. He credits this success to the comprehensive marketing solutions provided by OneLocal, which have supported his business's overall growth and sustainability in a competitive market.