Tasha Hicks
About Tasha Hicks
Tasha Hicks is the Director of Marketing at OneSource Distributors, where she has worked since 2018. She has extensive experience in marketing and demand generation, having held various roles at companies such as Printronix LLC and Toshiba America Information Systems.
Work at OneSource Distributors
Tasha Hicks has served as the Director of Marketing at OneSource Distributors since 2018. In this role, she has directed the marketing department through significant initiatives, including a successful branding transition. This transition involved the redesign and development of new collateral materials to enhance the company's market presence. Under her leadership, the marketing team achieved recognition by winning the tED Magazine 'Best of the Best Overall' award for marketing, highlighting the effectiveness of their strategies and campaigns.
Previous Experience at Printronix LLC
Tasha Hicks worked at Printronix LLC in two key roles. From 2016 to 2017, she served as Product Manager for Developed Markets (NA & EMEA), where she focused on product strategy and market penetration. Following this, she held the position of Sr. Manager, Demand Generation & Americas Inside Sales from 2017 to 2018. In this role, she was responsible for driving demand generation initiatives and managing inside sales efforts in the Americas, contributing to the company's growth in the region.
Education and Expertise
Tasha Hicks holds an MBA in Marketing from Pepperdine University, The George L. Graziadio School of Business and Management, which she completed from 1994 to 1996. She also earned a Bachelor of Arts in International Relations from the University of Southern California, studying there from 1988 to 1992. Her educational background provides a strong foundation for her expertise in marketing and business development, which she has applied throughout her career in various leadership roles.
Career Background in Marketing
Tasha Hicks has extensive experience in marketing across multiple organizations. Prior to her tenure at OneSource Distributors, she held various marketing roles at Toshiba America Information Systems, Technology Integration Group, and Gateway, Inc., among others. Her positions ranged from Director of Marketing to Product Manager, where she developed and executed marketing strategies tailored to different market segments. This diverse background has equipped her with a comprehensive understanding of marketing dynamics in both B2B and B2C environments.
Achievements in Marketing Engagement
During her time at OneSource Distributors, Tasha Hicks created content that resulted in a 78% increase in engagement with key decision makers. This achievement underscores her ability to develop effective marketing strategies that resonate with target audiences. Her focus on content-driven marketing has played a crucial role in enhancing brand visibility and fostering relationships with stakeholders in the industry.