Katrin Hänsel
About Katrin Hänsel
Katrin Hänsel serves as the Field Marketing Team Lead for DACH and Emerging Markets at OneTrust, where she has worked since 2019. She has a strong background in marketing, having previously held roles at companies such as diva-e Digital Value Excellence GmbH and Fraport AG, and she holds a Master of Science in Business, Strategy, Management, and Marketing from Friedrich Schiller University Jena.
Work at OneTrust
Katrin Hänsel has been serving as the Field Marketing Team Lead for the DACH and Emerging Markets at OneTrust since 2019. In this role, she has developed innovative marketing strategies tailored to local markets. Hänsel collaborates with both local and global teams to enhance brand awareness and generate leads. Her work aligns with global privacy and compliance frameworks, including GDPR and CCPA, ensuring that marketing campaigns meet necessary regulations.
Previous Experience in Marketing
Prior to her current position, Katrin Hänsel worked at several organizations in marketing roles. She was employed at diva-e Digital Value Excellence GmbH from 2016 to 2017, focusing on Marketing and Social Media in Jena, Germany. Before that, she served as an Ecommerce Specialist at Fraport AG for four months in 2015. Additionally, she worked as an EMEA Field Marketing Specialist at FileMaker Inc., an Apple subsidiary, from 2018 to 2019 in London.
Educational Background
Katrin Hänsel holds a Master of Science (M.Sc.) in Business, Strategy, Management, and Marketing from Friedrich Schiller University Jena, where she studied from 2015 to 2018. She also earned a Bachelor of Science (B.Sc.) in Business, Management, and Marketing from Universität des Saarlandes, completing her degree from 2011 to 2015. This educational foundation supports her expertise in developing effective marketing strategies.
Passion for Technology in Marketing
Katrin Hänsel has a strong passion for integrating technology and innovation into marketing practices. This focus is evident in her approach to executing marketing campaigns that drive business growth. Her commitment to leveraging technology helps her stay ahead in the rapidly evolving marketing landscape.
Early Career Experience
Katrin Hänsel began her career with various internships and short-term roles. In 2010, she worked as an Operations Intern at Sparkasse for one month. She also gained experience in online and event marketing at Student Hub in Belgrade, Serbia, for two months in 2015. These early experiences contributed to her foundational skills in marketing.