Michael Essery
About Michael Essery
Michael Essery is a Marketing Campaign Operations Manager at OneTrust, where he has worked since 2024. He has a diverse background in digital marketing and campaign operations, with previous roles at IDG Enterprise, MEDITECH, 451 Research, and PTC.
Current Role at OneTrust
Michael Essery serves as the Marketing Campaign Operations Manager at OneTrust, a position he has held since 2024. In this role, he partners with cross-functional stakeholders to enhance the company's email communication strategy. He is responsible for creating and managing the campaign operations roadmap, focusing on continual improvements for campaign execution. His work involves managing consent, preferences, and data to drive effective email list segmentation while reducing compliance risk.
Previous Experience in Marketing
Before joining OneTrust, Michael Essery held various marketing positions. He worked as a Senior Marketing Operations Specialist at OneTrust from 2021 to 2024. Prior to that, he was a Senior Digital Marketing Specialist at 451 Research from 2013 to 2017. He also served as a Senior Marketing Automation Specialist at PTC from 2018 to 2021. His earlier experience includes a role as a Digital Marketing Coordinator at IDG Enterprise from 2012 to 2013 and as a Client Services Specialist at MEDITECH from 2010 to 2011.
Education and Academic Background
Michael Essery studied at Worcester State University, where he earned a Bachelor of Arts (B.A.) in Communications and Journalism from 2005 to 2009. During his time at the university, he also worked as an Administrative Assistant from 2005 to 2009, gaining valuable experience in administrative support.
Skills and Responsibilities
In his current role, Michael Essery manages the JIRA intake process, ensuring that all requests are resolved within established service level agreements. He develops scalable processes to ensure best practices in campaign setup and nurturing. Additionally, he is responsible for executing Marketo landing pages to support events and pay-per-click advertising initiatives.