Tracey Bearden
About Tracey Bearden
Tracey Bearden serves as the Director of Brand Events at OneTrust, where she has been employed since 2023. With a background in event management and a Bachelor of Arts from The University of Georgia, she has held leadership roles at Veeam Software and Zscaler, demonstrating expertise in delivering integrated event experiences and leveraging digital innovation.
Current Role at OneTrust
Tracey Bearden serves as the Director of Brand Events at OneTrust, a position she has held since 2023. In this role, she is responsible for overseeing the planning and execution of brand events, ensuring that they align with the company's strategic objectives. Her expertise in event management contributes to the development of engaging experiences that resonate with audiences.
Previous Experience at Veeam Software
Before joining OneTrust, Tracey Bearden worked at Veeam Software as the Director of Global Events from 2014 to 2021. During her tenure, she was instrumental in delivering comprehensive event experiences, integrating various systems and digital activations. Her leadership in this role helped enhance the company's global presence through impactful events.
Experience at Zscaler
Tracey Bearden held the position of Director of Global Events at Zscaler from 2021 to 2023. Working remotely from San Jose, CA, she focused on creating and executing global event strategies. Her ability to maintain composure in challenging situations was recognized as a key strength during her time at the company.
Background and Education
Tracey Bearden studied at The University of Georgia, where she earned a Bachelor of Arts degree. Her educational background laid the foundation for her career in event management, equipping her with essential skills that she has applied throughout her professional journey.
Career at The Meeting Source, Inc.
Tracey Bearden worked at The Meeting Source, Inc. as Vice President and Partner from 2002 to 2012. In this role, she contributed to the company's growth and success in the event planning industry. Her experience during this decade helped shape her strategic approach to event management.