Tracy Hinson, Lpec
About Tracy Hinson, Lpec
Tracy Hinson is a Senior Customer Success Manager at OneTrust, specializing in B2B marketing automation and client retention strategies. With extensive experience in sales and project management across various companies, she has demonstrated strong skills in solution selling and strategic planning.
Work at OneTrust
Tracy Hinson serves as a Senior Customer Success Manager on the OneTrust Ethics Enterprise Team. She has been with the company since 2021, contributing to the management of customer relationships and ensuring client satisfaction. Her role involves leveraging her expertise in B2B marketing automation and solution selling methodologies to enhance the customer experience. Based in Denver, Colorado, she plays a critical role in driving customer success initiatives within the organization.
Previous Experience in Customer Success and Sales
Prior to her current position, Tracy Hinson worked at Promet Source as a Senior Account Manager and Business Development professional for seven months in 2019. She also held various roles as a Sales and Marketing Consultant, Trainer, and Project Manager from 2018 to 2021. Her experience includes a position as Business Development Manager at eClerxDigital from 2017 to 2018 and as Director of New Business Development at White Lion Interactive Agency from 2010 to 2015, where she significantly contributed to the company's revenue.
Education and Expertise
Tracy Hinson holds a Bachelor of Arts degree and a Master of Arts degree from Texas State University, where she studied Mass Communication and Media Studies. Her educational background supports her expertise in B2B marketing automation, custom software sales, and strategic planning. She is proficient in using tools like Salesforce for pipeline management and lead generation, and she specializes in conflict resolution and project management.
Achievements in Client Retention and Revenue Generation
During her tenure at Workplace Answers, Tracy achieved an 88% client retention rate for the fiscal year 2015-2016, surpassing the established goal of 60%. Additionally, at White Lion Interactive, she built strategic partnerships that accounted for over one-third of the company's total revenues within four years. Her recognition as one of the Top Account Managers at Ajilon Finance for four consecutive years highlights her exceptional performance in revenue production and customer service.
Specialization in Marketing Automation
Tracy Hinson specializes in B2B marketing automation, utilizing tools such as Pardot and Eloqua to enhance marketing strategies. Her experience in solution selling and challenger selling methodologies further supports her ability to drive successful marketing campaigns and improve client engagement. This specialization is integral to her role in customer success, where she applies these skills to foster strong relationships with clients.