Jacqueline Saenz Carter
About Jacqueline Saenz Carter
Jacqueline Saenz Carter is a Digital Marketing Director with a focus on content, video, and events. She has extensive experience in content marketing and strategy, having held significant roles at Oracle and IBM before her current position at Onfido.
Current Role at Onfido
Jacqueline Saenz Carter serves as the Digital Marketing Director at Onfido, focusing on content, video, and events since 2022. In this role, she is responsible for developing and implementing marketing strategies that enhance brand visibility and engagement. Her work involves collaboration with various teams, including social media, public relations, web, sales, and demand generation, to optimize content distribution and market reach.
Previous Experience at Oracle
Jacqueline held multiple roles at Oracle, including Principal Product Manager and Head of Strategy for Oracle CX content from 2020 to 2022. During her tenure, she developed a strategic plan to integrate the Events and Video teams, improving content alignment and execution. Prior to this, she served as Senior Content Marketing Manager for Oracle CX from 2018 to 2020, where she focused on content strategy in the Austin, Texas area.
Experience at IBM
Jacqueline worked at IBM in various capacities, including Content Marketing Manager for IBM Social Business from 2013 to 2015 and Content Director for Watson Customer Engagement from 2015 to 2017. She also served as Program Director for Social Media from 2017 to 2018. In these roles, she leveraged SEO strategies to ensure effective content distribution and accessibility for target audiences.
Education and Expertise
Jacqueline holds a Bachelor of Science degree in Psychology from The University of Texas at Austin. Her educational background complements her expertise in digital marketing, content strategy, and SEO, enabling her to develop effective marketing initiatives that resonate with audiences.
Collaborative Marketing Initiatives
In her current and previous roles, Jacqueline has collaborated with various teams, including customer marketing and press/analyst teams, to feature customers and analysts in content marketing initiatives. This collaboration aims to enhance content visibility and strengthen market reach.