Kaja Hoffmann
About Kaja Hoffmann
Kaja Hoffmann serves as the Director of Sales Development for EMEA and APAC at Onfido, a role she has held since 2023. With a diverse background in sales and business development across various companies, she specializes in process optimization and strategic go-to-market planning.
Current Role at Onfido
Kaja Hoffmann currently serves as the Director of Sales Development for EMEA and APAC at Onfido. She has held this position since 2023. In her role, she focuses on developing strategic go-to-market plans that align sales, marketing, and revenue operations. Hoffmann emphasizes empowering individuals within her teams to take ownership of their roles, which she believes leads to extraordinary results.
Previous Experience at Onfido
Prior to her current role, Kaja Hoffmann worked at Onfido as a Senior Sales Development Manager for EMEA and APAC from 2021 to 2023. She also served as the SDR Manager for the same regions from 2019 to 2021. During her tenure at Onfido, she specialized in crafting sales strategies that resulted in significant pipeline growth and revenue generation.
Career Background
Kaja Hoffmann has a diverse career spanning various roles in sales and business development. She began her career as a Holiday Ownership Counsellor at Marriott Vacations Worldwide Corporation from 1999 to 2001. She later held positions such as Team Leader at Marriott and worked at MarketOne International in various capacities, including Business Development Executive and Senior Business Development Executive. Hoffmann also worked at Qubit as a Senior Market Development Manager DACH, Nordics & Benelux from 2014 to 2018.
Education and Qualifications
Kaja Hoffmann studied at the University of West London, where she earned a BA Hons in English and Spanish from 1994 to 1998. She also completed her secondary education at Hölderlin Gymnasium in Heidelberg, where she achieved the Abitur. Her educational background supports her expertise in communication and business development.
Specializations and Beliefs
Hoffmann specializes in process optimization and implementing cutting-edge sales strategies. She is passionate about fostering an environment of inspiration and autonomy within sales teams. Her approach is centered on empowering individuals, which she believes is crucial for achieving extraordinary results in sales performance.