Petter Premberg
About Petter Premberg
Petter Premberg is a Senior Business Analyst at Onfido, with a strong background in data analysis and infrastructure development. He has held various roles in companies such as LuxDeco, Memrise, and Google, where he contributed significantly to data management and analytics.
Current Role at Onfido
Petter Premberg has been serving as a Senior Business Analyst at Onfido since 2021. In this role, he applies his extensive experience in data analysis and business insights to enhance the company's operations. His responsibilities include analyzing data trends and providing actionable insights to support decision-making processes. Onfido is known for its identity verification solutions, and Premberg's contributions are integral to optimizing these services.
Previous Experience at LuxDeco
Before joining Onfido, Petter Premberg worked at LuxDeco as a Data Guy from 2019 to 2021. During his tenure, he developed a complete data infrastructure that encompassed app and web events, marketing and transaction data, and data visualization using Looker. This role allowed him to leverage his analytical skills to support business growth and enhance data-driven decision-making.
Career at Memrise
Petter Premberg held multiple roles at Memrise from 2016 to 2019, including Data Scientist and Lead Data Scientist. In these positions, he built and managed a team of three analysts and one data engineer. He was responsible for developing data infrastructure and analytics solutions that supported the company's educational platform. His work contributed to the effective use of data in driving user engagement and learning outcomes.
Educational Background
Petter Premberg obtained a Master’s Degree in Computational Linguistics from the University of Gothenburg, where he studied from 2003 to 2007. He also pursued studies in Computer Science at Mid Sweden University from 2009 to 2010 and focused on Human-Computer Interaction at Umeå University in 2009. This educational background provided him with a solid foundation in data analysis and technology.
Notable Achievements at Google
During his five-year tenure at Google from 2010 to 2015 as an Ad-Spam Specialist, Petter Premberg created an automated invalid click filter. This innovation significantly impacted the company's advertising operations by saving AdWords advertisers over $20 million annually. He was also solely responsible for reporting on major ad channels at KAYAK, where he created dashboards for global marketing and executive leadership teams.