Michael Morales
About Michael Morales
Michael Morales is a Marketing Intern at Onit in Auckland, New Zealand, with a strong interest in consumer behavior analysis. He holds a dual degree in Marketing and Psychology from the University of Auckland and has gained international experience through his studies in Japan.
Work at Onit
Michael Morales has been working at Onit as a Marketing Intern since 2021. His role involves applying his knowledge of consumer behavior analysis to support marketing initiatives. Based in Auckland, New Zealand, he contributes to various projects that aim to enhance the company's marketing strategies. His internship experience allows him to gain practical insights into the marketing field while working in a dynamic environment.
Education and Expertise
Michael Morales holds a Bachelor of Commerce and Bachelor of Arts degree from the University of Auckland, where he studied Marketing and Psychology from 2014 to 2019. This dual academic background equips him with a comprehensive understanding of consumer insights, blending marketing principles with psychological theories. Additionally, he participated in the Keio International Program in Japan, focusing on Marketing and Japanese Language & Culture, which further enriched his educational experience.
Background
Michael Morales gained international experience through his studies in Japan, where he participated in the Keio International Program for 11 months in 2017. This experience enhanced his cultural adaptability and language skills, allowing him to navigate diverse environments effectively. His academic journey has provided him with a unique perspective on consumer behavior, which he aims to leverage in his marketing research roles.
Interests in Consumer Behavior Analysis
Michael Morales has a strong interest in consumer behavior analysis, which he aims to utilize in marketing research roles. His focus is on deriving actionable insights that can inform marketing strategies. This interest is supported by his academic background in both Marketing and Psychology, allowing him to approach consumer insights from multiple angles.