Boris Leshinsky
About Boris Leshinsky
Boris Leshinsky is a digital marketing consultant and entrepreneur based in Sydney, Australia, currently serving as Head of Social at Online Marketing Gurus and CEO at Fractascale. He has extensive experience in digital marketing, having held various leadership roles across multiple companies and a strong academic background in engineering and marketing.
Current Role at Online Marketing Gurus
Boris Leshinsky serves as the Head of Social at Online Marketing Gurus, a position he has held since 2022. In this role, he contributes to the development of innovative marketing tools aimed at addressing future marketing challenges. His work emphasizes evidence-based marketing strategies that leverage research and development to enhance digital marketing efforts.
Experience at Mayple
Since 2022, Boris has been working as a Digital Marketing Consultant at Mayple in Sydney, New South Wales, Australia. His role involves providing expert insights and strategies to optimize digital marketing campaigns for various clients, drawing on his extensive background in the field.
Professional Background
Boris has held several significant positions in the digital marketing industry. He was a Performance Campaign Manager at Funbox for eight months in 2011-2012. He co-founded ADMATIC Australia, serving as Head of Operations and later as Trading Director. He also worked as National Head of Programmatic and Paid Social at News Corp - News Xtend from 2016 to 2020.
Educational Background
Boris holds a Bachelor of Engineering with a focus in Information Systems from the University of Sydney, which he completed from 1996 to 1999. He furthered his education by studying at the Marketing Week Mini MBA with Mark Ritson in 2018, where he focused on advanced marketing strategies over an 11-month period.
Engagement in Professional Communities
Boris actively engages with professional communities on platforms such as Polywork, Wizly, and CleverX. He participates in collaboration and knowledge-sharing initiatives, contributing to the advancement of digital marketing practices and fostering connections within the industry.