Cathy Xu
About Cathy Xu
Cathy Xu is a Group Paid Search Manager with extensive experience in digital marketing, specializing in China marketing. She holds a Bachelor's degree in International Trade & Business and a Master's degree in International Marketing, and has worked in various marketing roles across Australia and China.
Work at Online Marketing Gurus
Cathy Xu currently holds the position of Group Paid Search Manager at Online Marketing Gurus, a role she has occupied since 2023. Prior to this, she served as a Senior Paid Media Consultant from 2021 to 2022 and as a Paid Media Lead from 2022 to 2023. In these positions, she focused on developing and executing paid search strategies, optimizing campaigns, and enhancing overall digital marketing performance.
Education and Expertise
Cathy Xu earned her Bachelor's degree in International Trade & Business from Tianjin Foreign Studies University, where she studied from 1996 to 2000. She furthered her education by obtaining a Master of Science in International Marketing from London South Bank University, completing her studies in 2004. Her educational background provides a strong foundation for her expertise in digital marketing and international business.
Background in Digital Marketing
Cathy has extensive experience in digital marketing, having worked in various roles across multiple companies. Her career includes positions at Mothercare, UNSW Global, Mamaway Maternity, and DENNER CASHMERE LIMITED. She has developed skills in paid media, marketing project management, and digital strategy, contributing to her proficiency in the field.
Technical Skills and Tools
Cathy Xu is skilled in using a variety of digital marketing tools and platforms. She has hands-on experience with Google Tag Manager, Google Data Studio, Google Analytics, and Baidu Analytics. Additionally, she is proficient in onsite SEO and link building, utilizing tools like Google Search Console. Her familiarity with multiple ad platforms, including Google, Bing, and social media channels, enhances her ability to execute effective marketing strategies.
Language Proficiency and Market Specialization
Cathy is fluent in both English and Mandarin, which enables her to navigate the digital marketing landscapes in Australia and China effectively. Her specialization in China marketing allows her to leverage her understanding of the region's unique digital environment, making her a valuable asset in cross-border marketing initiatives.