Farina Weng
About Farina Weng
Farina Weng is the Chief Financial Officer at Online Marketing Gurus, with over 15 years of financial experience. She has a strong background in global financial strategies and has played a key role in the company's expansion into multiple countries.
Current Role at Online Marketing Gurus
Farina Weng serves as the Chief Financial Officer at Online Marketing Gurus since 2020. In this role, she oversees financial operations and plays a key part in the company's global expansion efforts. Her responsibilities include managing acquisition and investment activities, as well as mentoring a team from the Sydney headquarters. She also manages finance and legal consultants and oversees HR functions to support the company's global business structure.
Previous Experience in Finance
Farina Weng has extensive experience in various financial roles prior to her current position. She worked as a Global Financial Controller at Leadbolt from 2011 to 2020. Before that, she served as Finance Manager at Times Publishing Limited from 2008 to 2011. Additionally, she held positions as an Accountant at GreenPages and as an Inventory Analyst at Ella Baché in 2007. Her early career included working as an Assistant Accountant at Fujian Huamin Import And Export Co., Ltd from 2002 to 2004.
Educational Background and Qualifications
Farina Weng has a strong educational foundation in finance and business. She earned a Master's degree in Accounting and Finance from Curtin University from 2006 to 2007. She also completed a Master's degree at Macquarie University in Business/Commerce from 2004 to 2006. Additionally, she studied Applied Contract Law at Curtin University from 2014 to 2015. Farina is a graduate of Xiamen University, where she achieved a Bachelor of Commerce in International Business/Trade/Commerce from 1998 to 2002. She also completed the CPA Australia Program, achieving Distinction from 2008 to 2010.
Expertise in Financial Management
Farina Weng has over 15 years of financial experience, with more than a decade dedicated to managing global financial strategies and processes for digital marketing agencies. She has developed expertise in building trust and confidence with senior leaders and has played a significant role in overseeing financial operations during Online Marketing Gurus' expansion into international markets, including the US, Philippines, Singapore, and UAE.