Genevieve Cassan
About Genevieve Cassan
Genevieve Cassan is the Head of Content & Creative at Online Marketing Gurus, with over 12 years of experience in digital marketing. She has a strong educational background, holding a Master of Science in Marketing and a Bachelor of Science in Psychology, and has worked in various roles across multiple countries.
Current Role at Online Marketing Gurus
Genevieve Cassan serves as the Head of Content & Creative at Online Marketing Gurus since 2022. In this role, she oversees content strategy and creative initiatives, leveraging her extensive background in digital marketing. Her responsibilities include developing tailored digital strategies that align with client objectives and enhance brand visibility.
Previous Experience in Digital Marketing
Prior to her current position, Genevieve held several roles in digital marketing. She worked as a Digital Marketing Manager at Omniscient Neurotechnology from 2021 to 2022 and as a Senior Digital Manager at HammondCare from 2020 to 2021. She also served as a Content Marketing Manager at FINALCAD and Influence4You, contributing to various marketing strategies and campaigns.
Educational Background
Genevieve Cassan has a strong academic foundation in marketing and psychology. She earned a Master of Science (M.Sc.) in Marketing from Université de Montréal - HEC Montréal from 2013 to 2015. Additionally, she holds a Bachelor of Science (B.Sc.) in Psychology from Université de Montréal, completed from 2010 to 2013. She also studied Consulting & Research at Université Paris Dauphine, achieving a Master of Science (M.Sc.) in 2014.
Early Career Development
Genevieve began her career in project coordination at Parenty Reitmeier Translation Services in Winnipeg, Canada, where she worked from 2011 to 2014. She also gained experience as an Event Hostess at Agence France Prestige in 2014 and as an Account Manager at A.K.A. New Media Inc. from 2016 to 2017. These roles contributed to her development in client relations and project management.
Skills and Specializations
Genevieve Cassan is a bilingual business professional with over 12 years of experience in digital marketing. She specializes in creating customized digital client strategies and efficient processes that enhance team learning of web best practices. Her problem-solving skills and human-centered approach to marketing are key aspects of her professional expertise.