Hayley Crandell
About Hayley Crandell
Hayley Crandell serves as the Head of Data and Analytics at Online Marketing Gurus, where she has worked since 2022. She has extensive experience in web analytics and has held various roles in the field since 2014.
Current Role at Online Marketing Gurus
Hayley Crandell serves as the Head of Data and Analytics at Online Marketing Gurus since August 2022. In this role, she leads the Data and Analytics team, focusing on enhancing the company's analytical capabilities and driving data-driven decision-making. Her leadership aims to optimize marketing strategies through effective data analysis.
Previous Experience at Online Marketing Gurus
Prior to her current position, Hayley worked as an Analytics Manager at Online Marketing Gurus from 2021 to 2022. During her tenure, she contributed to the development and implementation of analytics strategies that supported the company's marketing objectives. Her experience in this role laid the groundwork for her advancement to Head of Data and Analytics.
Background in Web Analytics
Hayley has a strong background in web analytics, particularly with Google Analytics. Her expertise extends to using tools such as Google Tag Manager and Google Data Studio, which are essential for effective web analytics. This knowledge supports her roles in both Online Marketing Gurus and Industry Analytics.
Education and Qualifications
Hayley Crandell has a diverse educational background. She achieved her VCE at Beaconhills College from 1994 to 1999. She then attended Monash University, where she earned a Bachelor of Arts in Communication and Media Studies from 2000 to 2004. Additionally, she obtained a Diploma of Arts in Professional, Technical, Business, and Scientific Writing from Chisholm Institute during the same period.
Entrepreneurial Ventures and Other Roles
In addition to her role at Online Marketing Gurus, Hayley is the owner of Industry Analytics, a position she has held since 2019. She has also worked as a Web Analyst at Industry Analytics since 2017. Her experience includes a previous role as Marketing Manager and Services Consultant at bwired - Web Development Services from 2014 to 2016.