Jeff White
About Jeff White
Jeff White is an Account Director at Online Marketing Gurus, with extensive experience in digital marketing and customer success. He has held various leadership roles in notable companies, including Edelman Financial Services and Surefire Local, and holds degrees in International Business and Management.
Current Role at Online Marketing Gurus
Jeff White serves as an Account Director at Online Marketing Gurus, a position he has held since 2022. Based in Washington, District of Columbia, he focuses on enhancing the online presence of clients through effective digital marketing strategies. His role involves managing teams and resources to ensure successful implementation of marketing initiatives.
Previous Experience in Digital Marketing
Prior to his current position, Jeff White worked at Surefire Local as Director of Customer Success & Digital Marketing from 2017 to 2021. He also served as a Senior Digital Marketing Account Manager at Surefire Local from 2014 to 2017. His experience includes a six-year tenure at Edelman Financial Services as Director of Online Marketing from 2008 to 2014 and a four-year role at TANDBERG as Lead of Global Web Marketing from 2003 to 2007.
Educational Background
Jeff White holds a Bachelor of Science in Business Administration (BSBA) with a focus on International Business from the American University - Kogod School of Business. He furthered his education by obtaining a Master of Science (MS) in Management from the University of Maryland Global Campus.
Expertise in Marketing and Customer Success
Jeff White possesses expertise in educating marketers, business owners, and C-level executives on developing and tracking marketing mix ROI. He has experience in creating processes to improve software adoption and has a strong focus on customer retention and selling expansion services. He leads multidisciplinary teams to drive customer success and enhance online marketing efforts.
Career Progression in Web Development
Before his roles in digital marketing, Jeff White worked at Manugistics as Manager of Web Development from 1998 to 2003. His career in web marketing began at TANDBERG, where he contributed to global marketing efforts. His diverse background in web development and digital marketing has shaped his approach to enhancing companies' online footprints.