Jia Yoong Lee
About Jia Yoong Lee
Jia Yoong Lee serves as the Content Director at Online Marketing Gurus and Co-Founder & Strategy Director at WE ARE FRANK, both roles held since 2020 in Sydney, Australia. With a strong background in digital marketing and content strategy, Lee has developed strategies for various international brands and emphasizes the importance of data-driven insights.
Work at Online Marketing Gurus
Jia Yoong Lee has served as the Content Director at Online Marketing Gurus since 2020. In this role, Lee focuses on developing and implementing content strategies that enhance digital marketing efforts. With a commitment to leveraging data and insights, Lee identifies opportunities to strengthen marketing initiatives for various clients. The position has allowed Lee to work closely with a diverse range of brands, contributing to the overall growth and effectiveness of their online presence.
Co-Founder & Strategy Director at WE ARE FRANK
Since 2020, Jia Yoong Lee has also held the position of Co-Founder and Strategy Director at WE ARE FRANK. This role involves overseeing strategic direction and content development for the company. Lee's expertise in digital marketing and content strategy plays a crucial role in shaping the company's approach to client engagement and brand development. The dual roles at Online Marketing Gurus and WE ARE FRANK reflect Lee's commitment to innovation in the marketing sector.
Education and Expertise
Jia Yoong Lee has a solid educational foundation in commerce, having studied at UNSW where Lee earned a Bachelor of Commerce with a focus on Accounting, Finance, and Marketing from 2009 to 2012. Prior to this, Lee completed the American Degree Transfer Program at Taylor's University, specializing in Finance and Marketing from 2007 to 2008. This academic background supports Lee's expertise in digital marketing and content strategy, enabling effective leadership in various marketing roles.
Professional Background
Jia Yoong Lee has accumulated extensive experience in the digital marketing field. Lee began as a Summer Intern at Commonwealth Bank in 2011, later transitioning to a Financial Analyst role from 2013 to 2015. Following this, Lee worked at Orange Line as an SEO & Digital PR Specialist from 2016 to 2018, and then at Yoghurt Digital as a Senior SEO & Content Strategist from 2018 to 2020. This progression highlights Lee's growth and specialization in content and SEO strategies.
Achievements in Content Strategy
Throughout the career of Jia Yoong Lee, there has been a focus on developing content strategies for international blue chip brands across various industries, including financial services, education, health, technology, tourism, hospitality, beauty, and fashion. Lee's ability to lead teams and deliver integrated strategies has contributed to the success of numerous marketing campaigns, demonstrating a strong background in organic search and content development.