Johnny Li
About Johnny Li
Johnny Li is a Paid Search Lead and Co-Founder of The Suitcase, where he focuses on reducing the fashion industry's carbon footprint. He has extensive experience in digital marketing and has contributed to promoting independent Asian designers.
Current Role at The Suitcase
Johnny Li serves as Co-Founder at The Suitcase, a role he has held since 2020. Based in Sydney, New South Wales, Australia, he has been actively involved in initiatives aimed at reducing the carbon footprint within the fashion industry. His work focuses on promoting sustainable practices and connecting consumers with unique fashion alternatives, particularly those offered by independent Asian designers.
Experience at Online Marketing Gurus
Johnny Li has been with Online Marketing Gurus since 2019, where he currently holds the position of Paid Search Lead. Prior to this role, he worked as a PPC Manager at the same company from 2017 to 2019. His experience in paid search advertising has contributed to the company's digital marketing strategies in Sydney, New South Wales.
Professional Background in Digital Marketing
Before joining Online Marketing Gurus, Johnny Li worked at Neo@Ogilvy as a Search Executive from 2015 to 2016. His career in digital marketing began with a role at Beyond Media Global Limited in Hong Kong, where he served as Media Specialist and Chief Entertainment Officer from 2013 to 2015. He also gained experience as a Sales Representative and Visual Merchandiser at Creative Activation from 2011 to 2013.
Educational Background
Johnny Li completed his high school education at Christian Brothers Lewisham from 1999 to 2004, where he studied subjects including English, Maths, Physics, and Engineering. He furthered his education at TAFE NSW, earning a Certificate to Diploma in Hospitality and Business from 2005 to 2007. He holds a Bachelor of Business Commerce with a focus on Marketing from Western Sydney University, which he completed from 2009 to 2012.
Sustainability Initiatives
Johnny Li has demonstrated a strong commitment to integrating sustainability into men's lifestyle offerings. His initiatives at The Suitcase focus on reducing the environmental impact of fashion and promoting sustainable practices within the industry. He has played a key role in developing a platform that connects customers with unique fashion alternatives, emphasizing the importance of sustainability in consumer choices.