Nicolas Vargas
About Nicolas Vargas
Nicolas Vargas is the Head of Research and Development at Online Marketing Gurus and has extensive experience in digital marketing. He specializes in building marketing technology stacks and has a strong background in developing strategies that enhance traffic and conversions.
Current Role at Online Marketing Gurus
Nicolas Vargas serves as the Head of Research and Development at Online Marketing Gurus. He has held this position since 2016, contributing to the company's growth and innovation in digital marketing strategies. His responsibilities include overseeing research initiatives and developing advanced marketing technologies to enhance the company's service offerings.
Previous Experience in Digital Marketing
Prior to his current role, Nicolas Vargas worked at several organizations in various capacities. He was an Online Acquisition Consultant at Oban Digital for one year in 2014-2015. He also served as a Digital Marketing Consultant at Kosovo-Addis for eight months in 2014. Additionally, he worked as a Digital Marketing Strategist at MooMu Media for two years from 2013 to 2015 and started as a Digital Marketing Intern at the same company in 2012.
Educational Background in Marketing
Nicolas Vargas has a solid educational foundation in marketing. He earned a Bachelor's Degree in Marketing from Universidad de La Sabana from 2007 to 2011. He furthered his education at the Australian Institute of Professional Education Pty Ltd, where he completed an Advanced Diploma of Marketing from 2013 to 2014 and a Diploma of Website Development from 2014 to 2015.
Specialization in Marketing Technology
Nicolas Vargas specializes in designing and building martech stacks for businesses. His expertise focuses on enhancing marketing technology capabilities, which allows organizations to optimize their digital marketing efforts. He actively engages with the digital marketing community, sharing insights on growth marketing experiments.
Mentorship and Community Engagement
In addition to his professional roles, Nicolas Vargas offers mentorship to marketing professionals. He focuses on helping them develop their martech skillset, contributing to the growth of the digital marketing community. His involvement includes sharing knowledge and strategies that have proven effective in increasing traffic, conversions, and sales for various businesses.