Felicity Carson
About Felicity Carson
Felicity Carson serves as the Chief Marketing Officer at onsemi, where she focuses on transforming digital user experiences. With over 25 years of experience in marketing, she has held various leadership roles at IBM, SAP, and AVEVA.
Current Role at Onsemi
Felicity Carson serves as the Chief Marketing Officer at onsemi, a position she has held since August 2021. In this role, she focuses on transforming the digital user experience through innovative marketing strategies. Carson is responsible for leading the marketing team and developing initiatives that enhance brand visibility and engagement. Her extensive experience in the technology sector contributes to her ability to drive impactful marketing campaigns.
Previous Experience at IBM
Felicity Carson has a significant history with IBM, where she held multiple roles over several years. She served as the Chief Marketing Officer for IBM Watson Customer Engagement from 2018 to 2019. Prior to that, she was the Marketing Vice President for Demand Generation within IBM Analytics from 2013 to 2016. Additionally, she worked as the Director of Marketing from 2009 to 2013 and as a Program Director from 2000 to 2009. Her tenure at IBM showcases her expertise in marketing leadership.
Experience at Other Companies
Before joining onsemi, Felicity Carson held key marketing positions at various organizations. She worked as the Senior Vice President of Marketing at AVEVA from 2019 to 2021. Prior to that, she was the Marketing Vice President for SAP Customer Experience & Global Events from 2016 to 2018. Earlier in her career, she served as the Field Marketing Manager at Ericsson from 1995 to 1998. These roles have contributed to her comprehensive understanding of marketing in the technology industry.
Education and Expertise
Felicity Carson studied Business Management at Damelin from 1987 to 1992. Her educational background complements her extensive professional experience, which spans over 25 years in marketing and leadership roles. Carson is known for building high-performance teams and fostering collaboration across various organizational levels, particularly within the C-suite. She is fluent in English, German, and Afrikaans, which enhances her ability to engage in diverse markets.
Global Work Authorization
Felicity Carson holds work authorization in both the European Union and South Africa. This status enables her to operate effectively in international markets and collaborate with teams across different regions. Her global perspective is an asset in her current role at onsemi, where she leverages her experience to implement marketing strategies that resonate with a wide audience.