James Liu
About James Liu
James Liu serves as the Senior Director and General Manager of the Discrete Power MOSFET Business Unit at ON Semiconductor, where he has worked since 2013. He has extensive experience in product development and business strategy, having previously held leadership roles at Maxim Integrated Products and Artesyn Technologies.
Work at ON Semiconductor
James Liu has been serving as the Senior Director and General Manager of the Discrete Power MOSFET Business Unit at ON Semiconductor since 2013. In this role, he is responsible for overseeing the strategic direction and operational management of the unit. His responsibilities include managing the product portfolio, driving technology and product strategies, and ensuring the financial performance and profitability of the business unit.
Previous Experience at Maxim Integrated Products
Prior to his current position, James Liu worked at Maxim Integrated Products from 2006 to 2013 as the Director of Product Definition and Applications Engineering. During his seven years there, he was involved in improving the New Product Introduction (NPI) process, which enhanced product development efficiency. His role contributed to the successful launch of several key products in the market.
Experience at Artesyn Technologies
James Liu served as the Engineering Manager at Artesyn Technologies from 1997 to 2006. Over the course of nine years, he managed engineering teams and projects, focusing on product development and technical solutions. His leadership in engineering contributed to the advancement of the company's product offerings.
Education and Expertise
James Liu holds a Bachelor of Arts degree in Power Electronics from Zhejiang University. He furthered his education at Virginia Tech, where he specialized in Power Electronics. His academic background provides a strong foundation for his extensive experience in the semiconductor industry, particularly in power management solutions.
Business Development and P&L Responsibility
In his current role at ON Semiconductor, James Liu has Profit and Loss (P&L) responsibility, overseeing the financial performance of the Discrete Power MOSFET Business Unit. He plays a crucial role in developing business and customer relationships, fostering partnerships and collaborations that drive growth and innovation within the company.