Amanda Lance
About Amanda Lance
Amanda Lance is the Director of Demand Generation at OnSolve, bringing over a decade of experience in demand generation and marketing communications within the B2B and SaaS sectors. She has held various marketing roles, including positions at Bloomfire, Frontier Communications, and BWI GROUP.
Current Role at OnSolve
Amanda Lance currently serves as the Director of Demand Generation at OnSolve, a position she has held since 2021. In this role, she focuses on developing and implementing demand generation strategies that enhance brand awareness and drive lead generation. Her extensive experience in marketing communications supports her efforts to create effective marketing programs that align with the company's goals.
Previous Experience at OnSolve
Prior to her current role, Amanda Lance worked at OnSolve as the Senior Manager of Demand Generation from 2013 to 2019. During her six years in this position, she contributed to various marketing initiatives that supported the company's growth in the Dayton, Ohio area. Her work involved analyzing market trends and developing strategies to engage target audiences effectively.
Professional Background in Marketing
Amanda Lance has over a decade of experience in the enterprise B2B and SaaS markets. She has held various roles that emphasize demand generation, lead generation, and market research. Her previous positions include Marketing Programs Manager at Bloomfire and Senior Manager of Demand Generation at Frontier Communications, where she further honed her skills in marketing strategy and execution.
Education and Expertise
Amanda Lance earned a Bachelor of Science degree in Marketing from Wright State University. Her academic background complements her professional expertise in developing marketing strategies that define target markets and create unique value propositions. This educational foundation has been instrumental in her career in demand generation and marketing communications.
Consulting Experience at BWI GROUP
Before her tenure at OnSolve, Amanda Lance worked as a Marketing Consultant at BWI GROUP from 2009 to 2013. In this role, she provided marketing insights and strategies that supported the company's objectives. Her consulting experience contributed to her comprehensive understanding of market dynamics and customer engagement.