Francesca De Santi
About Francesca De Santi
Francesca De Santi serves as the Global Marketing Director at ONWARD, bringing extensive experience in medical marketing and a strong educational background in biological sciences and strategic marketing.
Current Role at ONWARD
Francesca De Santi serves as the Global Marketing Director at ONWARD, a position she has held since 2024. In this role, she is responsible for overseeing global marketing strategies and initiatives. Prior to this, she worked as a Senior Marketing Manager at ONWARD from 2022 to 2024, where she contributed to the company's marketing efforts in Switzerland.
Previous Experience at Straumann Group
Francesca De Santi worked at Straumann Group for a total of five years, holding two key positions. From 2017 to 2019, she was the Global Medical Marketing & Excellence Manager, followed by her role as Senior Global Medical Marketing & Excellence Manager from 2019 to 2022. Both positions were based in Basel, Switzerland, where she focused on enhancing marketing strategies within the medical sector.
Educational Background
Francesca De Santi has a diverse educational background. She earned a Bachelor of Science Degree in Physiotherapy from Libera Università Vita-Salute San Raffaele, completing her studies from 2008 to 2011. She furthered her education with a Master's Degree in Strategic Marketing from The University of Salford in 2017. Additionally, she obtained a professional diploma in Digital Marketing from the Digital Marketing Institute between 2018 and 2019. Earlier, she completed a Bilingual International Baccalaureate Diploma at the American School of Milan.
Experience in Clinical Marketing
Before her tenure at Straumann Group, Francesca De Santi worked at Hocoma AG from 2014 to 2017 as a Clinical Marketing Manager. She also held the position of Product Manager for the Armeo Product Line for a brief period in 2017. Her experience in clinical marketing has provided her with insights into the healthcare and rehabilitation sectors.
Skills and Expertise
Francesca De Santi demonstrates a proactive attitude and a commitment to transparency, emphasizing ethical practices in the life sciences field. She possesses a clear understanding of the dental and neuro-rehabilitation markets, showcasing her specialized knowledge in these areas. Her strong customer orientation and communication skills are evident in her ability to manage diverse teams within multicultural environments.