Tom Burke
About Tom Burke
Tom Burke serves as the Director of Performance Marketing at OpenSea, where he has implemented growth strategies and enhanced customer engagement since 2022. He holds a BS in Hotel Administration from Cornell University and has previously held marketing roles at SoFi, Uber, and Hipmunk.
Current Role at OpenSea
Tom Burke serves as the Director of Performance Marketing at OpenSea, a position he has held since 2022. In this role, he has focused on developing and implementing growth strategies that enhance user engagement and revenue. His initiatives include the creation of the OpenSea Learn Center, which aims to educate new users about non-fungible tokens (NFTs). Additionally, he has managed the development of a new partners page and blog, contributing to the company's digital presence.
Professional Background
Before joining OpenSea, Tom Burke held various marketing roles in prominent companies. He worked at SoFi as the Director of Paid Digital from 2020 to 2022. Prior to that, he was a Marketing Manager at Hipmunk for one year in 2013-2014. His tenure at Uber spanned several positions, including Growth Marketing Manager for Rides, Senior Growth Marketing Manager for Uber Freight/ATG, and Head of Demand Generation for Uber Freight, from 2014 to 2020.
Education and Expertise
Tom Burke earned a Bachelor of Science degree in Hotel Administration from Cornell University. His educational background has equipped him with skills applicable to performance marketing and growth strategies. He also attended Brophy College Preparatory, which contributed to his foundational knowledge and skills in marketing.
Achievements in Marketing
At OpenSea, Tom Burke has significantly increased customer engagement and revenue through strategic communication enhancements. He overhauled the customer email program by migrating to an enterprise-grade tool, which facilitated a multi-channel communication strategy. His efforts in improving communication methods, including email, push notifications, and web inbox, have contributed to the overall growth of the platform.