Daniel Caplin
About Daniel Caplin
Daniel Caplin serves as the Senior Vice President of Advertising for the US at OpenWeb and has a diverse background in marketing and consulting. He founded DCAP Consulting and has held various leadership roles in companies such as WhatCounts and CUMULUS MEDIA.
Current Role at OpenWeb
Daniel Caplin serves as the Senior Vice President of Advertising for the United States at OpenWeb. He has held this position since 2024, contributing to the company's advertising strategies and initiatives. His role involves overseeing advertising operations and working to enhance the company's market presence in the competitive digital landscape.
Professional Experience
Daniel Caplin has extensive experience in leadership roles across various companies. He was the Chief Marketing Officer and Chief Customer Officer at WhatCounts from 2015 to 2017. Prior to that, he served as the Chief Executive Officer of My Daily Thread, LLC from 2007 to 2011. His career also includes positions such as Vice President of Creative Services and President at WhatCounts, as well as Vice President of Social Commerce at CUMULUS MEDIA.
Education and Expertise
Daniel Caplin earned a Bachelor of Arts degree in Political Science and Government from Emory University, where he studied from 1991 to 1995. His educational background provides a foundation for his expertise in strategic marketing and leadership in the advertising sector.
Board Membership and Advisory Roles
Daniel Caplin has served on the Board of Divas In Defense Inc. from 2014 to 2018. He is also an advisor and investor at MIME, Inc. since 2018. His involvement in these organizations reflects his commitment to supporting initiatives that align with his professional interests and expertise.
Achievements in Business Development
Daniel Caplin has played a significant role in various business developments. He was instrumental in the strategic expansion of Jeeng, which culminated in its acquisition by OpenWeb for $100 million. Additionally, he successfully launched and scaled sweetjack.com to 200 markets within 18 months, demonstrating his capability in driving growth and operational success.