Phil Reich
About Phil Reich
Phil Reich serves as the VP of Advertising Sales at OpenWeb, where he focuses on enhancing client ROI through performance marketing strategies. He has a diverse background in advertising and marketing, with previous roles at Jump Ramp Games and Aleph Beta.
Work at OpenWeb
Phil Reich serves as the Vice President of Advertising Sales at OpenWeb, a position he has held since 2024. In this role, he focuses on enhancing client ROI and optimizing advertising investments. His responsibilities include developing strategies that align with client goals and leveraging data-driven insights to improve performance across various advertising channels.
Previous Experience in Advertising and Marketing
Before joining OpenWeb, Phil Reich accumulated extensive experience in advertising and marketing. He worked at Jump Ramp Games in various capacities, including Account Executive, Senior Account Executive, and Director of Mobile Sales from 2013 to 2018. His roles involved managing client relationships and driving sales initiatives. Additionally, he served as a Marketing Associate at Aleph Beta for eight months in 2011, where he contributed to marketing strategies.
Education and Expertise
Phil Reich studied at Yeshiva University, where he earned a degree in Psychology from 2008 to 2011. His educational background complements his professional expertise in performance marketing and customer acquisition. He specializes in working with mobile app developers, direct-to-consumer brands, and traditional eCommerce brands, focusing on strategies that enhance client performance and investment growth.
Background in Lean Startup Environments
Phil Reich has experience working in lean startup environments, which has provided him with a unique perspective on the post-sales process. This experience allows him to engage with clients effectively, enhancing their performance solutions and implementing data-based strategies to drive success.
Early Career Development
Phil began his career as a Marketing Intern at The Medtech Group (Vention Medical, Inc.) in 2010, where he worked for two months. This early experience laid the foundation for his subsequent roles in marketing and sales, contributing to his understanding of client needs and market dynamics.