Justin Griffiths
About Justin Griffiths
Justin Griffiths serves as the Senior Director of Growth at Ophelia, where he focuses on digital marketing and analytics for DTC brands. He has held various roles in marketing and analytics across several companies, including Nuts.com and PetFlow, and has a strong background in brand strategy and customer acquisition metrics.
Current Role at Ophelia
Justin Griffiths serves as the Senior Director of Growth at Ophelia since 2023. In this role, he focuses on driving growth strategies and enhancing the company's market presence. His responsibilities include overseeing marketing initiatives and optimizing customer acquisition processes.
Previous Experience at Nuts.com
Prior to his current position, Justin held multiple roles at Nuts.com, including Director of Marketing and Head of Marketing, Retention. He worked there from 2019 to 2021, where he developed marketing strategies aimed at improving customer retention and engagement. His experience at Nuts.com contributed to his expertise in digital marketing and analytics.
Educational Background
Justin Griffiths studied at Oberlin College, where he earned a Bachelor of Arts (B.A.) in English Literature with High Honors from 2009 to 2013. He also attended Regis High School from 2005 to 2009, where he completed his secondary education.
Career Development in Analytics and Marketing
Justin has a strong focus on digital marketing and analytics, particularly for direct-to-consumer (DTC) brands and e-commerce. He has developed expertise in selecting and implementing marketing and sales SaaS tools, including Salesforce and Iterable. His career includes roles that emphasize performance metrics, particularly Lifetime Value (LTV) for customer acquisition.
Professional Experience Overview
Justin's professional background includes positions at various organizations, such as PetFlow, The Feld Group Institute, and Phillips Pet Food & Supplies. He has held roles ranging from Senior Business Analyst to Product Manager, Data & BI. His experience spans several years and diverse industries, contributing to his comprehensive understanding of marketing and analytics.