Lexi Doig
About Lexi Doig
Lexi Doig is a Director of Design with a strong background in user experience and product design. She has worked at various companies, including Ophelia and CommonBond.co, and advocates for design thinking as a strategic approach to solving business challenges.
Current Role at Ophelia
Lexi Doig serves as the Director of Design at Ophelia, a position she has held since 2022. In this role, she focuses on building and managing design teams that prioritize strategic thinking and meticulous design. Her work contributes to the leadership team expansion at Ophelia, where she plays a significant role in enhancing the design process and outcomes.
Previous Experience at Ophelia
Prior to her current role, Lexi Doig worked at Ophelia as the Product Design Lead from 2021 to 2022. During this time, she contributed to product design initiatives and collaborated with cross-functional teams to improve design outcomes. Her experience at Ophelia has allowed her to advocate for design thinking as a method to address business challenges.
Education and Expertise
Lexi Doig studied User Experience Design at Springboard from 2018 to 2019. She also earned a degree in Digital Media Design from Colorado Technical University, where she studied from 2008 to 2012. Her educational background supports her expertise in product design and user experience, enabling her to effectively collaborate with engineers and stakeholders.
Design Philosophy and Approach
Lexi Doig showcases her design philosophy and approach on her personal website, designerlexi.com. She emphasizes the importance of collaboration in achieving optimal design outcomes and advocates for the strategic role of product design in solving business problems. Her frequent use of Figma highlights her commitment to modern design tools and methodologies.
Career History and Impact
Lexi Doig has a diverse career history, having worked in various design roles across multiple companies. She previously held positions at Gusto, CommonBond.co, and Lexi Steele, where she focused on product design and brand strategy. Her work has had an immediate impact on making lifesaving treatment accessible to more patients, reflecting her commitment to meaningful design.