Barbara Klingler
About Barbara Klingler
Barbara Klingler serves as the Vice President of Direct Marketing at Oportun, where she has developed innovative marketing strategies to enhance customer acquisition. With a diverse background in analytics and marketing, she has held various roles in organizations focused on data-driven decision-making.
Current Role at Oportun
Barbara Klingler serves as the Vice President of Direct Marketing at Oportun, a position she has held since 2022. In this role, she is responsible for overseeing the company's direct marketing strategies, focusing on innovative approaches to customer engagement and acquisition. Her leadership aims to enhance the effectiveness of marketing initiatives across various channels.
Previous Experience at Oportun
Prior to her current role, Barbara Klingler held several positions at Oportun. She served as the Senior Director of Direct Marketing from 2020 to 2022 and as the Director of Direct Marketing from 2018 to 2020. During her tenure, she developed and executed innovative marketing strategies, including Prescreen Direct Mail and Digital Prescreen programs, and implemented Instant Prequal and Prequal via Lead Gens programs.
Professional Background
Barbara Klingler has a diverse professional background, having worked in various analytical and managerial roles. She was the Founder of the Subprime and Underbanked Analytics Association, LLC from 2014 to 2016. Additionally, she has experience as an Evaluations Analyst at the Louisiana Public Health Institute and as a Biostatistician II at the United Network for Organ Sharing.
Education and Expertise
Barbara Klingler holds a Bachelor of Science in Biological Sciences from Louisiana State University, which she completed from 2003 to 2008. She also earned a Master of Public Health in Biostatistics from the Louisiana State University Health Sciences Center from 2008 to 2010. Her educational background supports her expertise in data analysis and marketing strategies.
Key Skills and Specializations
Barbara Klingler specializes in creating Instant Prescreen programs that streamline marketing efforts and improve targeting accuracy. Her experience includes managing data sciences and analytics, which enhances her ability to develop effective marketing strategies. She has a proven track record in customer acquisition processes and marketing innovation.