Genevieve Lau
About Genevieve Lau
Genevieve Lau serves as the Manager of Marketing Data & Technology at Oportun, where she leverages her extensive background in data management and marketing analytics. With previous roles at Essence and 20something, LLC., she possesses a diverse skill set that includes technical SEO, ad tech management, and project management.
Current Role at Oportun
Genevieve Lau currently serves as the Manager of Marketing Data & Technology at Oportun, a position she has held since 2022. In this role, she oversees various aspects of marketing data management and technology integration. Her responsibilities include managing data quality, data pipelines, and webhooks, ensuring that marketing strategies are supported by robust data analytics and technology solutions.
Previous Experience at Oportun
Before her current role, Genevieve Lau worked at Oportun as a Senior Analyst in Marketing Data & Technology from 2021 to 2022. She also held the position of Analyst in the same department from 2020 to 2021. During her time at Oportun, she gained extensive experience in managing ad tech products and programs, focusing on website experimentation and the technical aspects of corporate websites.
Career Background in Marketing and Media
Genevieve Lau has a diverse background in marketing and media, having worked at Essence in various roles, including Associate Account Manager, Account Manager, and Sr. Learning and Culture Manager from 2014 to 2018. She also worked at 20something, LLC. as an Editor for the Inform Vertical from 2016 to 2018. Her experience spans across account management, media planning, and learning and development.
Educational Qualifications
Genevieve Lau holds a Bachelor of Arts degree from Chapman University, where she studied Public Relations and Advertising, as well as Music Performance. She also studied Mathematics and Computer Science at City College of San Francisco. Additionally, she completed a 600 Hours Certificate of Completion in Esthetics from the San Francisco Institute of Esthetics and Cosmetology.
Technical Skills and Tools Proficiency
Genevieve Lau possesses expertise in technical SEO and web developer QA, with proficiency in HTML and CSS. She utilizes a wide range of tools and platforms, including SQL (Redshift, MySQL Workbench, Alation), Google Analytics, Google Adwords, and various ad tech solutions. Her comprehensive understanding of data management and analytics supports her holistic perspective in marketing and product management.