Jason Paddock
About Jason Paddock
Jason Paddock serves as the Sr. Director of Marketing Technology at Oportun, where he leads MarTech initiatives. With a background in engineering and a focus on data-driven strategies, he has significantly improved loan applicant identification and managed substantial budgets across various technologies.
Current Role at Oportun
Jason Paddock serves as the Sr. Director of Marketing Technology at Oportun, a position he has held since 2022. In this role, he oversees marketing technology initiatives and strategies, managing a budget of $4 million across various technologies and vendors. His responsibilities include enhancing the identification of loan applicants online, which increased from 60% to 93% through the implementation of first-party data strategies. Additionally, he has designed and implemented a data sharing architecture following Oportun's acquisition of Digit.
Previous Experience in Marketing Technology
Before joining Oportun, Jason Paddock held several positions in marketing technology. He worked at Cordial Inc. as Sr. Manager of Client Operations from 2018 to 2020. Prior to that, he was with Tealium, where he progressed from Sr. Implementation Engineer to Team Lead in Implementation Engineering from 2014 to 2018. His experience at Tealium included creating branded and dynamic QR codes to enhance customer acquisition and providing end-to-end visitor tracking across various platforms.
Professional Background in Engineering
Jason Paddock has a solid foundation in engineering, having worked at Neustar, Inc. from 2009 to 2014 in various roles, including Professional Services Engineer and Sr. Professional Services Engineer. His responsibilities included performing comprehensive QA on technical solutions to ensure data privacy and legal compliance. Earlier in his career, he worked at Electronic Data Systems in multiple capacities, including Software Implementation Engineer and Tier 3 Support, from 2005 to 2008.
Education and Qualifications
Jason Paddock studied at Coleman University, where he earned a Bachelor of Science degree in Network Security. He also studied Computer Networks, achieving another Bachelor of Science degree. His educational background provides him with a strong technical foundation that supports his roles in marketing technology and engineering.
Innovative Projects and Contributions
Throughout his career, Jason Paddock has contributed to various innovative projects. He implemented a web hook relay and transformation service to facilitate seamless integrations between owned infrastructure and third parties in real time. Additionally, he created an A/B testing framework that empowered marketers to conduct their own tests independently, enhancing operational efficiency.