Lindsey Yentes
About Lindsey Yentes
Lindsey Yentes serves as the Manager of Brand & Content at Oportun, where she has worked since 2022. With a background in marketing and content management, she has held various roles in the industry, including positions at Oportun and Kinecta Federal Credit Union.
Work at Oportun
Lindsey Yentes has been employed at Oportun since 2022, serving as the Manager of Brand & Content. In this role, she oversees brand management and content strategy, ensuring consistent messaging across various platforms. Prior to her current position, she worked as a Senior Analyst in Brand & Content for 11 months and as a Direct Marketing Associate for one year. Additionally, she served as a Content Specialist for two years, where she developed email communication strategies and managed marketing materials.
Previous Experience in Marketing
Before joining Oportun, Lindsey Yentes worked at Kinecta Federal Credit Union as a Marketing Campaign Specialist from 2015 to 2018. In this role, she contributed to the development and execution of marketing campaigns. She also held the position of Senior Content Specialist at SpringboardAuto for nine months in 2018, where she focused on content creation and strategy. Her diverse experience in marketing roles has equipped her with skills in campaign performance analysis and consumer feedback evaluation.
Education and Expertise
Lindsey Yentes studied at the University of Nebraska at Omaha from 2001 to 2004, earning a degree in Marketing. She furthered her education at Bellevue University, where she completed her Bachelor's degree in Marketing from 2004 to 2006. Her academic background provides a solid foundation for her expertise in brand management, content strategy, and marketing communications.
Brand Management Skills
Lindsey Yentes is recognized for her ability to maintain brand management through consistent messaging across various consumer-facing communications. She has developed a systematic approach to filing communication pieces and marketing materials, ensuring legal compliance and facilitating audits. Her skills include planning, writing, and editing internal and external messaging, which contribute to effective brand communication.
Campaign Performance Analysis
Lindsey Yentes possesses strong analytical skills, particularly in evaluating campaign performance and consumer feedback. She provides actionable insights to upper management, which aids in refining marketing strategies. Her expertise in analyzing data helps in understanding consumer behavior and improving overall campaign effectiveness.