Michel K.
About Michel K.
Michel K. serves as the Senior Director of Marketing at Oportun, where he has worked since 2022. With extensive experience in growth marketing and brand management across various companies, he has successfully implemented data-driven strategies that have significantly increased revenue and customer engagement.
Work at Oportun
Michel K. has served as the Senior Director of Marketing at Oportun since 2022. In this role, he has played a significant part in the company's marketing strategies, including the relaunch of the brand. His focus on data-driven marketing has contributed to the overall growth and visibility of Oportun in the FinTech sector.
Previous Experience in Marketing
Prior to his current position, Michel K. held various roles in marketing and growth. He was the VP of Growth at Plooto from 2021 to 2022, where he constructed the customer segmentation architecture. He also served as the Growth Marketing Director at PayPal from 2016 to 2021 and at Xoom Corporation from 2012 to 2016, leading initiatives that modernized visual identities and drove significant revenue growth.
Education and Expertise
Michel K. holds a Bachelor of Engineering in Industrial Engineering from Pontificia Universidad Javeriana, where he studied from 1993 to 1998. He also earned a Master of Business Administration from Tulane University in 2001. Additionally, he completed a Specialist in Marketing at Pontificia Universidad Javeriana and attended the New Manager Bootcamp at the University of California, Berkeley in 2014.
Achievements in Growth Marketing
Michel K. has achieved notable success in growth marketing, generating over $150 million in incremental revenue for FinTech companies. His strategies have led to a 35% increase in customer engagement through innovative acquisition and referral programs. He has also launched new products across multiple regions, achieving significant cost savings and optimizing customer acquisition costs.
Background in Brand Management
Michel K. has a strong background in brand management, having worked at companies such as Clorox Co., Reckitt Benckiser, and Grupo Norma - Carvajal. His experience includes roles as Brand Manager and Senior Brand Supervisor, where he contributed to brand strategy and market positioning in various sectors.