Yijie (Christy) Lu
About Yijie (Christy) Lu
Yijie (Christy) Lu is a Senior Growth Analyst at Oportun, where she has worked since 2022. She has a diverse background in marketing and sales, with previous roles at Motiv and CCB International Capital Limited.
Work at Oportun
Yijie (Christy) Lu has been serving as a Senior Growth Analyst at Oportun since 2022. In this role, she focuses on analyzing growth strategies and implementing data-driven solutions to enhance the company's performance. Her work contributes to Oportun's mission of providing accessible financial services to underserved communities.
Previous Experience
Prior to her current position, Yijie Lu held several roles at Motiv. She worked as a Product Manager from 2019 to 2021, overseeing product development and strategy. Before that, she served as a Consultant from 2016 to 2019, and later as the Director of Sales Automation Services from 2021 to 2022. Additionally, she gained experience as a Graduate Student Consultant at The Marketing Store in 2015 and led the Medill IMC Cause Marketing Initiative Team at the Chicago Cultural Alliance in the same year.
Education and Expertise
Yijie Lu earned her Master of Science in Integrated Marketing Communication from Northwestern University, studying from 2014 to 2015. She also holds a Bachelor of Arts in Economics and Communication from the University of Illinois Urbana-Champaign, where she studied from 2010 to 2014. Her educational background provides a strong foundation in marketing and communication strategies.
Early Career and Internships
Yijie Lu began her career with various internships and roles that contributed to her professional development. She interned at CCB International Capital Limited in Hong Kong for two months in 2012. Additionally, she worked as an Advancement Assistant at the University of Illinois at Urbana-Champaign from 2013 to 2014, where she supported international programs and studies.
Academic Background
Yijie Lu attended Guangdong Experimental Middle School from 2004 to 2010, completing her secondary education. Following this, she pursued higher education at the University of Illinois Urbana-Champaign, where she studied from 2010 to 2014, and later at Northwestern University for her master's degree from 2014 to 2015.