Michele Arcand
About Michele Arcand
Michele Arcand is the Marketing Director at OPTEL, where she has worked since 2017. With a background in marketing management at Subway Canada and Croisières le Coudrier, she specializes in aligning sales and marketing efforts and optimizing marketing ROI.
Work at Optel Group
Michele Arcand has served as the Marketing Director at OPTEL since 2017. In this role, she focuses on aligning sales and marketing efforts to enhance the company's market presence. Michele is responsible for optimizing the return on investment for marketing actions, ensuring that strategies are effective and yield measurable results. She has developed and executed international marketing strategies and lead generation campaigns, contributing to the company's growth and visibility in the industry.
Previous Experience at Subway Canada
Before joining OPTEL, Michele Arcand worked as the Marketing Manager for Subway Canada in Québec from 2011 to 2016. During her five-year tenure, she was responsible for overseeing marketing initiatives specific to the Quebec region. Her role involved crafting localized marketing strategies that resonated with the target audience, thereby enhancing brand engagement and customer loyalty.
Background in Sales and Marketing
Michele Arcand began her career in the sales and marketing sector as the Director of Sales & Marketing at Croisières le Coudrier from 2007 to 2011. In this position, she managed marketing strategies and sales initiatives, contributing to the company's operational success in the tourism industry. Her experience in this role laid the foundation for her subsequent positions in marketing management.
Education and Expertise
Michele Arcand holds a Baccalaureate in Business Administration with a major in Marketing from Université Laval, where she studied from 2003 to 2007. Prior to that, she earned a College Degree in Business Administration with a focus on Marketing from Collège La Cité, completing her studies from 2000 to 2003. Her educational background has equipped her with the knowledge and skills necessary to excel in marketing roles across various industries.