Mikaël Lefebvre

Executive Vice President Sales & Marketing @ Optel Group

About Mikaël Lefebvre

Mikaël Lefebvre serves as the Executive Vice President of Sales & Marketing at OPTEL Group since 2023 and is an Advisory Board Member at Zeffy since 2022. He has held various leadership roles in sales and marketing across multiple companies, demonstrating a strong track record in revenue growth and market expansion.

Work at Optel Group

Mikaël Lefebvre has been serving as the Executive Vice President of Sales & Marketing at OPTEL Group since 2023. In this role, he is responsible for overseeing the sales and marketing strategies of the company, focusing on enhancing market presence and driving revenue growth. His leadership is expected to contribute to OPTEL Group's mission of providing innovative solutions in the field of traceability and supply chain transparency.

Current Advisory Role at Zeffy

Since 2022, Mikaël Lefebvre has been an Advisory Board Member at Zeffy. In this capacity, he provides strategic guidance and insights to support the organization's objectives. His experience in sales and marketing is valuable in shaping Zeffy's initiatives and enhancing its market strategies.

Professional Background

Mikaël Lefebvre has held various leadership positions in the technology and business development sectors. He was the Chief Operating Officer at JWG for a brief period in 2021 and served as Chief Revenue Officer at Worximity Technology Inc. from 2022 to 2023. His tenure at Frima included roles as Head of Business Development and Account Manager, where he significantly impacted revenue growth and operational efficiency.

Education and Expertise

Mikaël Lefebvre studied at Université Laval, where he earned a Bachelor of Arts in International Studies with a focus on International Management. His educational background equips him with a solid understanding of global business dynamics, which he applies in his various professional roles.

Achievements in Revenue Growth

Mikaël Lefebvre has a proven track record of driving revenue growth in his previous roles. At XpertSea, he orchestrated a 1000% year-over-year growth, which played a crucial role in securing a $20 million fundraising round. Additionally, during his time at Frima, he increased global revenue from $10 million to $15 million in his first year as Head of Business Development while reducing expenses by 10%.

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