Sara Trammell
About Sara Trammell
Sara Trammell is the Director of Marketing at Optery, where she focuses on data-driven personalization and user experience optimization. She has an extensive background in marketing, having held various roles at Deloitte and other companies, and holds a B.A. in Cultural Anthropology and German from the University of North Carolina at Charlotte.
Work at Optery
Sara Trammell currently serves as the Director of Marketing at Optery, a position she has held since 2023. In this role, she focuses on implementing innovative marketing strategies that leverage her extensive background in data-driven personalization and user experience optimization. Her leadership aims to enhance customer engagement and drive brand growth within the organization.
Education and Expertise
Sara Trammell earned a Bachelor of Arts degree in Cultural Anthropology and German from the University of North Carolina at Charlotte, studying from 1997 to 2001. Her academic background complements her professional expertise in areas such as data-driven personalization, user experience optimization, account-based marketing (ABM), and AI-powered marketing. This combination of education and skills positions her as a knowledgeable leader in the marketing field.
Background
Sara Trammell has a diverse professional background, having worked in various marketing roles across multiple organizations. She began her career at iris worldwide as a Tech Industry Account Executive in Munich, Germany, before moving to Spherion as a Client Service Manager in Charlotte, North Carolina. Her extensive tenure at Deloitte included roles such as Global Marketing Manager and CMO Chief of Staff, spanning over a decade.
Achievements
Throughout her career, Sara Trammell has developed a strong focus on data-driven personalization and user experience optimization. She has successfully implemented marketing strategies that enhance customer engagement and brand narratives through visual storytelling. Her expertise in account-based marketing and AI-powered marketing reflects her commitment to leveraging technology to improve marketing effectiveness.